Why get online?
Your audience, your market, your community are turning towards the Internet as their primary source of information. Being online is no longer an option but a necessity for any progressive organization intent on distinguishing its goods/services, increasing market share and building community.
"In the future, there will be two kinds of businesses – those online and those going out of business."
Bill Gates
Content is King
Creating useful, well written content, i.e. plain English, managing - keeping your website fresh, and marketing it, are key elements for a successful online presence. Well chosen, professional quality images - your own or stock photos can enhance your website. But the gratuitous use of photos and icons are to be avoided; image files take up more bandwidth than text and should be used sparingly.