About Us

The "about us" page should give information on your company to visitors who are interested in knowing more about the people behind your products, services, and cool website: your staff, your history, your mission, and your organizational structure.

A lot of small businesses make the mistake of putting this information on the homepage. In reality, most people just aren't interested in you, just what you have to offer, which is why the homepage should be devoted to what you have to offer the visitor.

However, this "about us" information is still important to have for those prospective customers who want to dig deeper before making a decision. Such customers look for an "about us" page to tell them what they need to know.